Street Fair

NEWS & COMMUNITY

Charlotte Checkers Receives Award for HTB Unique Sponsorship Package

American Hockey League President David Andrews has announced the winners of the league’s annual Team Business Services awards. These awards were presented on Wednesday July 5, during the AHL Board of Governors’ Annual Meeting at Hilton Head Island, S.C.

The Charlotte Checkers were presented with the award for most Unique Sponsorship Package for the HomeTrust “Vault” at Bojangles’ Coliseum. As part of that promotion, the team added branding to the steel Zamboni door in the building, which resembled a bank vault, and held trivia contests and other games that resulted in fans “opening the vault” to receive prizes from the Checkers and HomeTrust Bank.

“HomeTrust is thrilled to call the Charlotte Checkers a community partner,” said Stacie  Hicks, HomeTrust Bank Director of Marketing & PR. “The Checkers marketing team has been excellent to work with finding brand positioning opportunities for HomeTrust. We love being a part of the Checkers community, not only because they bring a family-friendly sports experience to one of our local markets, but they do so much good in the community through the Checkers Foundation.”

Next year’s Charlotte Checkers season begins in October, so be sure to attend a game and see the “Vault” in action!

Checkers hockey game with vault in background
Charlotte Checkers jumbo-tron with vault combination on it
Charlotte Checkers jumbo-tron with people on it